Show Sourcing vs HubSpot CRM for buyers and importers
HubSpot is one of the best-known CRMs. It is built for selling: contacts, companies, deals and a sales pipeline. Show Sourcing is built for buying: products, quotes, MOQ and landed cost, linked to the vendor who quoted them.
Facts about HubSpot come from its CRM Starter page, checked on October 20, 2026. HubSpot often runs promotions, so see hubspot.com for current prices.
The short answer
- Choose HubSpot to manage customers and a sales pipeline.
- Choose Show Sourcing to manage the products and suppliers you source. Many companies use both: HubSpot for the customers they sell to, Show Sourcing for the factories they buy from.
Side by side
| Show Sourcing | HubSpot CRM | |
|---|---|---|
| Built around | Products and the vendors who quote them | Contacts, companies and deals |
| Price | $60 per seat for 6 months, or $102 per seat per year | Free for 2 users; Starter listed at $7 per seat per month yearly or $10 monthly as a new-customer offer, $20 standard |
| Product photos, video, voice notes | Yes | Not listed |
| Business card scan | Yes | Not listed on the Starter page |
| FOB, price terms, price breaks, MOQ | Built in | Custom properties |
| Landed cost with US tariffs | Built in | Not listed |
| Works offline at the show | Yes | Not listed |
| Sales pipeline, email marketing | No | Yes, core strengths |
Where HubSpot is stronger
- Sales. Pipelines, deals, email sync and sequences.
- Integrations, with thousands of apps.
- A free tier for two users.
Where Show Sourcing is stronger
- Product records with photos and quotes, not contact records with notes.
- Landed cost and quote comparison.
- Made for the show floor: fast capture, card scan, offline.
Frequently asked questions
Can I use HubSpot to track suppliers?
You can store suppliers as companies and contacts. HubSpot is designed for sales pipelines, so product photos, price breaks, MOQ and landed cost need custom setup or are not available.
Is Show Sourcing a CRM?
Yes, a sourcing CRM. It manages vendors and the products they quote, rather than customers and deals. It is not a sales CRM.